Fintech firm Ryft secures series A follow on investment from Ingenii VC and Pembroke VCT
This article covers a Series A follow-on investment on 14 October 2025 in Ryft, a Manchester-based payment services provider, founded by Sadra Hosseini and Alex Mackenzie. The round raised follow on investment led by Ingenii VC with participation from Pembroke VCT.
What does Ryft do?
Ryft is an omnichannel payment platform that connects in person and online payment methods for businesses. It unifies payment flows, automates reconciliation, and provides a single integration point for processing, refunds and payouts.
Why is Ryft useful?
Problem
Marketplaces, franchises and digital platforms face fragmented payment systems that split online and in-person transactions across different providers. This causes costly fees, slow reconciliations and complex reporting that waste time and hide revenue opportunities.
Solution
Ryft explains that it provides a single integration that unifies online and in-person payments for platforms and franchises. The platform automates reconciliation, reduces fees and enables monetisation through embedded fees or margins.
How much did Ryft raise?
Ryft raised Series A follow-on from Ingenii VC and Pembroke VCT. After previously raising £5.7m.
Who invested in Ryft?
Key investors in this round include the following.
- Ingenii VC: A venture capital firm investing in early-stage technology and fintech companies in the UK. Its general partner was the first investor in Starling Bank.
- Pembroke VCT: A UK venture capital trust that invests in early-stage and growth-stage UK companies across technology and business services. It is managed by Pembroke Investment Managers.
In the funding announcement, Fred Ursell from Pembroke Investment Managers said:
Our follow-on investment reflects the impressive growth that we’ve seen from Ryft and our conviction in Sadra, Alex and the team as they tackle one of the most stubborn challenges in commerce: fragmented, costly payments. By unifying online and in-person transactions into a single platform, Ryft is building the payment system that omnichannel businesses need to scale efficiently.
The investor added that the team has a customer-focused approach and strong execution, which the firm sees as distinguishing in a competitive market.
If you're researching potential backers in this space:
- Explore our list of fintech venture capital firms in the UK
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Who founded Ryft?
The founders of Ryft are Sadra Hosseini and Alex Mackenzie.
In the funding announcement, Sadra Hosseini, CEO and Co-founder of Ryft explained:
Since launching our automated online payment solutions, we’ve had repeated calls to bring the same simplicity and speed to integrated payments. Businesses processing both in-person and online payments – whether they’re marketplaces, franchises, or acquirers – have lacked a truly competitive solution, leaving too many relying on cumbersome and unnecessarily complicated end-of-month reconciliations and reporting.
The company continued that the platform will enable businesses operating online and in-store to efficiently process, manage and monetise payments at scale in a secure and compliant way, allowing them to maximise the value of every transaction.
Where is Ryft based?
Ryft is based in Manchester, UK.
What sector is Ryft in?
Ryft operates in the Fintech sector. Fintech covers companies using technology to deliver banking, payments, and financial services. It makes money tasks faster, cheaper, and easier for people and businesses.
Key trends and challenges in Fintech:
Omnichannel fragmentation
Many businesses use separate providers like Stripe and SumUp, causing complex reconciliations and slower month-end reporting.
Fee pressure and pricing competition
Merchants chase lower fees as Adyen and Stripe compete, squeezing margins for processors and sellers.
Regulatory and security complexity
Rules like PSD2 and standards such as PCI DSS increase compliance work for cross-border payments and platforms.
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