Healthtech Simple Life raises £25.97m backed by Hartbeat Ventures and Liquidity
At a glance
This article covers new funding on 2 October 2025 for Simple Life, a London-based healthtech offering an AI-driven weight-management app, led by CEO Mike Prytkov. The round raised £25.97m and was led by Hartbeat Ventures, with Liquidity also investing.
What does Simple Life do?
Simple Life is a health app that provides personalised coaching and an AI coach for weight management. Its primary purpose is to help users build sustainable habits and track nutrition to lose weight.
Why is Simple Life useful?
Problem
People struggle to lose weight sustainably because solutions are expensive, fragmented and hard to access. Many find diets stressful, obsessive and unsustainable for real life.
Solution
Simple Life explains that it gives personalised, science-backed coaching and an AI coach to build lasting healthy habits. This affordable, accessible app helps users lose weight without strict diets or calorie obsession.
How much did Simple Life raise?
Simple Life has raised £26m ($35m) in new funding from Hartbeat Ventures (founded by Kevin Hart) and Liquidity. This makes it the 3rd largest funding round in October 2025 (10 recorded). It ranks 71st of the year (481 recorded) in the Startupmag database, as of 2 October 2025.
For details on how Startupmag compiles its rankings, view our Methodology.
Who invested in Simple Life?
The key investors in the funding were:
- Hartbeat Ventures: An investment firm founded by actor and entrepreneur Kevin Hart that focuses on consumer and entertainment-focused companies.
- Liquidity: An AI-driven private credit firm specialising in private credit financing and data-driven credit solutions.
- Yuri Gurski: An angel investor experienced in consumer health and mobile apps, and a founder of Flo Health and Palta.
In the funding announcement, Kevin Hart from Hartbeat Ventures said:
I’m hyped to back Simple. Simple is truly changing the game in health, and HBV wants to be front row for that.
In the funding announcement, Paul Brodie from Liquidity said:
Liquidity is proud to back Simple’s extraordinary growth and advance its impact on the well-being of millions worldwide.
In the funding announcement, Yuri Gurski from Flo Health and Palta said:
When you pair scientific credibility with a seamless user experience, you can touch hundreds of millions of lives. Simple brings that formula to weight loss, with speed, scale, and results the market has never seen before.
If you're researching potential backers in this space:
- Explore our list of healthtech venture capital firms in the UK
- Browse our directory of healthtech angel investors in the UK
Who founded Simple Life?
Mike Prytkov is the founder of Simple Life.
In the funding announcement, Mike Prytkov explained:
This funding lets us double down on what works—creating an experience people love and that actually delivers results.
Where is Simple Life based?
Simple Life is based in London, UK.
What sector is Simple Life in?
Simple Life operates in the healthtech sector. Healthtech uses technology to improve healthcare, wellness, and personal health management.
Key trends and challenges in Healthtech:
Rapid growth of AI and personalised digital therapeutics
AI and personalised digital therapeutics are scaling quickly across care pathways. Examples include chatbot triage and regulated digital therapeutics like Sleepio, improving engagement and outcomes.
Stricter regulation and evidence requirements
Regulators demand robust clinical evidence and post market data for digital health products. Bodies such as MHRA and NICE require real world outcomes for reimbursement and adoption.
Data privacy, interoperability, and equitable access
Strict data rules and fragmented IT systems make data sharing and integration difficult. That limits reach for underserved groups and slows national adoption.
For a deeper look at innovation in this space, see the healthtech startups in the UK.
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