Media company Steven.com closes major funding led by Slow Ventures with Apeiron
This article covers an eight-figure investment round on 28 October 2025 in Steven.com, a London-based creator media and venture company, founded by Steven Bartlett. The round was led by Slow Ventures, with Apeiron Investment Group also investing.
What does Steven.com do?
Steven.com is a creator media and venture platform combining media production, creator investment and proprietary audience and hosting tools. It helps creators scale their media content by providing production, podcast hosting with AI, analytics and venture funding.
Why is Steven.com useful?
Problem
Creators face difficulty scaling media projects and turning influence into long-term businesses and revenue. They lack unified capital, commercial infrastructure and technology to build franchise-level IP and commerce ecosystems.
Solution
Steven.com explains that it combines investment, media operations and creator technology to scale creators into institutional-grade businesses. It provides capital, content infrastructure and data tools to build creator IP, commerce and venture ecosystems.
How much did Steven.com raise?
Steven.com raised an undisclosed eight-figure investment, at a £345m ($425m) valuation, in a round led by Slow Ventures and Apeiron Investment Group.
Who invested in Steven.com?
Key investors in the round included the following:
- Slow Ventures: A US venture firm investing in early-stage technology and consumer companies worldwide.
- Apeiron Investment Group: A private investment group focused on technology, life sciences and digital assets.
- Philipp Freise (KKR): Angel investor with a background in private equity at KKR.
- Second Sight Ventures: A venture firm that invests in early-stage technology companies.
- Tom Profumo (Active Partners): Angel investor with experience in growth equity and consumer internet investments.
- Magnus Grimeland (Antler): Angel investor with a background in founding and investing through Antler, a global early-stage VC that invests at pre-seed and seed stages.
- Gary Vaynerchuk: Angel investor specialising in digital media and consumer brands.
- Kevin Rose: Angel investor, founder of Digg, with a background in consumer internet products.
- Will Ahmed: Angel investor, founder of Whoop, with a background in wearable health technology.
- Bryan Johnson: Angel investor with a background in technology entrepreneurship and health research and development.
- Alex Hormozi: Angel investor with a background in business growth and fitness entrepreneurship.
- Codie Sanchez: Angel investor specialising in alternative investments and micro private equity.
In the funding announcement, Megan Lightcap from Slow Ventures said:
At Slow Ventures, we’ve long believed that creators are the next great entrepreneurs — and Steven Bartlett is a first-rate example. He isn’t just one of the fastest-growing and most trusted voices in the world; he’s a meticulously data-driven entrepreneur whose content, deep community, and portfolio of companies create a powerful flywheel that fuels system-wide growth.
The investor added the firm would back him through the Slow Creator Fund as he scales Steven.com across media, products and technology.
In the funding announcement, Christian Angermayer from Apeiron Investment Group said:
Influence is flowing to individuals at unprecedented speed and scale. When the architecture of attention changes, it rewrites the rules for how capital moves, how culture forms, and how value is created.
The investor added that AI is a critical catalyst enabling individuals to access production capabilities and scale that once required whole institutions, that he has worked with Bartlett and supports the company’s plan to transform creators into institutional-grade businesses through an integrated ecosystem of media, ventures and technology, and that Europe would benefit from more platforms of this kind.
If you're researching potential backers in this space:
- Explore our list of media venture capital firms in the UK
- Browse our directory of media angel investors in the UK
Who founded Steven.com?
Steven Bartlett is the founder of Steven.com.
In the funding announcement, Steven Bartlett explained:
By bringing together creator IP, capital and our infrastructure, Steven.com is positioning itself to lead in the next era of the creator economy. My ultimate ambition is to build the Disney of the creator economy – and the strategic partners this funding round has brought on board has enabled me to take a big step in that direction.
Where is Steven.com based?
Steven.com is based in London, UK.
What sector is Steven.com in?
Steven.com operates in the media sector. The media sector produces and distributes news, shows, and content for audiences.
Key trends and challenges in Media:
Creator economy growth and monetisation pressure
The creator economy is projected to reach $528 billion by 2030, forcing creators to diversify income streams.
AI-driven production and authenticity risks
Generative AI tools like ChatGPT and synthetic voices speed creation but raise deepfake and trust concerns.
Platform dominance and attention fragmentation
Dominant platforms like YouTube and TikTok control distribution, making discoverability and revenue uneven for creators.
For a deeper look at innovation in this space, see the media startups in the UK.
Click here for a full list of 7,233+ startup investors in the UK