£4m seed backs AI driver coaching using sim and on-track telemetry
This article covers Track Titan, a London-based AI startup, which has raised £4m in seed funding to develop an AI-powered driver coaching platform that analyses telemetry from racing sims and real-world sessions. The funding is intended to support product expansion, deeper hardware integrations and additional simulator titles, targeting sim racers, amateur track-day drivers and professional motorsport teams.
Track Titan, a London-based AI startup, has raised £4 million in seed funding to develop an AI-powered driver coaching platform that analyses telemetry from racing sims and real-world sessions. The round will fund product expansion, deeper hardware integrations and entry into additional simulator titles; the announcement underlines growing investor interest in AI-driven tools that bridge gaming and real-world motorsport.
Why it matters
Motorsport draws more than one billion fans worldwide, and there are large adjacent audiences in gaming and amateur track days. Track Titan cites 190 million monthly racing game players and 90 million track-day hobbyists as potential users who typically lack access to professional coaching. If its claims hold, automated coaching could lower the barrier to performance improvements for hobby drivers and sim competitors, and provide a data-driven training layer for professional teams.
Inside the product
Track Titan ingests telemetry automatically from games such as EA’s F1 series and iRacing, and plans to add Le Mans Ultimate. The platform provides real-time feedback on braking, cornering and racing lines, surfaces areas of time loss, and offers post-session analysis plus pro lap comparisons. It also integrates with hardware vendors including MOZA and Fanatec for tighter in-cockpit feedback.
Compared with alternatives, Track Titan positions itself as an AI-first coaching tool rather than a raw telemetry recorder. Trophi.ai targets similar coaching use cases; EA Racenet is a publisher platform for races and stats; VRS and Motec are established telemetry tools that tend to require manual data handling and specialist knowledge. Track Titan’s differentiator is its automated interpretation and turn-by-turn coaching guidance rather than simply presenting datasets.
Who are the investors?
Who are the investors?
The £4 million seed round was co-led by Partech and Game Changers Ventures, the fund co-founded by Alpine F1 co-owner Roger Ehrenberg. Other participants named in the disclosure include Colton Parayko, Trevoh Chalobah, Sequel, On CEO Martin Hoffmann, Third Bridge founder Emmanuel Tahar, and existing backer APX.
In the announcement, Roger Ehrenberg, Managing Partner at Game Changers Ventures, said:
As the popularity of racing continues to grow globally, Track Titan is well positioned to take advantage of this trend through novel technology, multiple distribution channels, and a team with genuine experience as gamers and racing enthusiasts.
In the announcement, Romain Lavault, General Partner at Partech, said:
What Max and his team have achieved so quickly shows market appetite, their ability to scale, and their deep expertise. For the first time, AI can deliver personalised insights in real time, like a pro-level coach in the passenger seat of millions of aspiring racers. Track Titan is on its way to becoming a gold standard embedded in gaming hardware or the dashboard of any modern sports car.
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Founder perspective
Track Titan was founded in 2021 by Max Teichert, who moved from sim racing into real-world motorsport via the Gran Turismo Academy. The product roadmap aims to make professional-style coaching accessible to "ambitious amateurs" by combining AI analysis with pro setups and hardware links.
In the announcement, Max Teichert, Founder and CEO at Track Titan, said:
What sets us apart is that Track Titan is a driving coach, not just a data collection platform. Other tools record data and return it to the user, but our platform turns that information into actionable insights and clear feedback. This means drivers can improve more quickly. On average, our users improve their fastest lap time by more than half a second after just one session.
The company says professional teams already use the platform for off-track training. The seed funding will prioritise global expansion, adding simulator titles, community features and deeper integrations with steering wheels and pedals.
The bigger picture
Track Titan sits at the intersection of three trends: the growth of sim racing as a feeder into real motorsport, rising investor interest in AI applications for sports and gaming, and the move to embed software intelligence into hardware. The involvement of both venture funds and sports figures reflects the crossover appeal of tools that serve casual gamers, amateur track-day participants and professional teams.
This deal signals appetite among UK and European investors for AI-enabled consumer and sports tech that can scale through partnerships with publishers, hardware makers and motorsport organisations. As the market matures, expect more startups to target the performance-coaching niche across gaming and real-world applications.
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