Women's health brand Unfabled raises £1.28m backed by Arāya Ventures
This article covers a seed funding round on 13 October 2025 for Unfabled, a community-led women's health brand founded by Hannah Samano. It raised £1.28m, led by Arāya Ventures with British Business Investments also investing.
What does Unfabled do?
Unfabled is a women's health brand selling dietary supplements and operating a community-led platform for testing product ideas. It provides supplements to relieve bloating, cramps, low energy and sleep disturbances.
Why is Unfabled useful?
Problem
People face persistent, under-recognised women's health problems with symptoms like cramps, fatigue and hormonal imbalance. Only a small share of health research and products address these needs, leaving many without support.
Solution
Unfabled explains that it turns women's lived experience and data into affordable, effective supplements and community led care. This approach creates validated products backed by science and consumer insight, filling gaps in support and retail access.
How much did Unfabled raise?
Unfabled raised £1.3m ($1.7m) in a funding round, taking its total seed funding to £3m ($3.9m); the round included Arāya Ventures alongside British Business Investments (BBI). This makes it the 27th largest funding round in October 2025 (33 recorded). As of 13 October 2025, the round is the 394th largest of the year (505 total) in the Startupmag database.
For details on how Startupmag compiles its rankings, view our Methodology.
Who invested in Unfabled?
The key investors include the following.
- Arāya Ventures: An early-stage fund that invests in consumer and women’s-health businesses in the UK, deploying capital through community-powered vehicles such as the Arāya Super Angel Fund.
- British Business Investments (BBI): A UK government-backed investor that provides capital to funds and smaller businesses across the UK and backed Arāya Ventures' fund.
In the funding announcement, Rupa Popat from Arāya Ventures said:
Unfabled represents the future of women’s health: community-driven, culturally relevant, and commercially explosive. Hannah has built unparalleled momentum, with DTC growth that has translated directly into retail success.
The investor added that the firm backed the founder and the brand at this stage.
If you're researching potential backers in this space:
- Explore our list of healthtech venture capital firms in the UK
- Browse our directory of healthtech angel investors in the UK
Who founded Unfabled?
Hannah Samano is the founder of Unfabled.
In the funding announcement, Hannah Samano explained:
Women’s health has been sidelined for far too long. At Unfabled, we’ve shown that when you truly listen to women, you don’t just create better products – you create a movement.
The company continued that Boots' expansion of Unfabled's footprint by over 1000% indicates women's health is no longer niche and that Unfabled has established a brand, community and category attracting recognition from retailers and investors.
Where is Unfabled based?
Unfabled is based in London, UK.
What sector is Unfabled in?
Unfabled operates in the healthtech sector. The sector develops technology and services to improve health and healthcare delivery. In plain terms, it creates tools and products that help people manage and improve their health.
Key trends and challenges in Women's health:
Chronic under-research and neglect
Only about 5% of health research targets women's health, with 1% on non-cancer conditions, causing diagnosis delays.
Social media-driven demand and mainstreaming
Social media platforms like TikTok create viral demand, helping brands reach Gen Z and millennial shoppers quickly.
Need for stronger clinical evidence and regulation
Many supplements lack robust clinical trials, prompting increased scrutiny from regulators like the MHRA.
For a deeper look at innovation in this space, see the healthtech startups in the UK.
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