Viewture closes Series A as creator-economy revenue-share draws family offices
This article covers Viewture, a UK company that advances cash to online creators in exchange for a share of future content earnings, and its closing of a Series A round led by Bolt Ventures announced on 3 November 2025. The funding aims to support creators seeking non-dilutive finance and signals continued investor interest in alternative financing models for the creator economy.
Viewture, a UK company that advances cash to online creators in return for a share of future content earnings, has closed a Series A round led by Bolt Ventures, the family office of investor David Blitzer. The fresh equity, announced from Pulborough, West Sussex on 3 November 2025, signals continued investor interest in alternative financing models for the creator economy.
Why it matters
Creators are increasingly seeking non-dilutive funding to grow channels, launch projects and build businesses. Viewture’s model offers advances against future earnings rather than equity or traditional loans, a structure that has attracted a wave of specialist investors and family offices hunting for new ways to access creator revenue streams.
Inside the product
Founded in 2020, Viewture provides upfront capital to established creator talent in exchange for future content earnings. The approach is described as enabling creators to fund projects and scale without giving up equity or taking on debt. The company also mentions deploying tools and data to help creators grow their brands, though it has not disclosed transaction volumes or portfolio performance in this announcement.
Who’s backing the round
The Series A is led by Bolt Ventures, the family office of David Blitzer, which focuses on sports, media and entertainment. Other named participants include Lingotto, Wealth Club, VidVest and a group of high net worth individuals. Bolt Ventures’ portfolio links across professional sports and media are being pitched as complementary to Viewture’s creator-focused business.
In the announcement, Tory Palmer, Head of Direct Investing from Bolt Ventures, said:
Viewture represents an exceptional opportunity in the burgeoning creator economy. Their innovative funding model and comprehensive suite of creator services make them a standout solution as creators seek out creative and long-term partners. We are confident Viewture is positioned for strong growth and success.
If you're researching potential backers in this space:
- Explore our list of fintech venture capital firms in the UK
- Browse our directory of fintech angel investors in the UK
Founder perspective
Viewture’s founder and chief executive, David Page, framed the round as a milestone for creator financial independence. He pointed to growth of the company’s technology and services as priorities following the raise.
In the announcement, David Page, CEO & Founder at Viewture, said:
This Series A marks a major milestone in our mission to empower creators to take control of their financial futures. Creators are the new generation of entrepreneurs, and our funding platform gives them the capital, tools, and data to scale their brands on their own terms. With this investment, we’ll expand our reach, deepen our technology, and continue to redefine what financial freedom looks like for the creator economy.
The bigger picture
Viewture’s raise comes as investors search for repeatable business models within the creator economy beyond advertising and platform payments. Revenue-share advances are one growing alternative to venture capital or bank lending, particularly for creators with predictable income streams from subscriptions, sponsorships and content monetisation.
The involvement of a US-based family office with sports and media exposure highlights cross-border investor appetite for creator-focused fintech and media plays. The deal underlines how UK-based start-ups in the creator space continue to attract international capital even as transparency around deal sizes and portfolio performance remains limited.
For UK and European ecosystem observers, the Viewture round is another signal that non-dilutive financing and bespoke revenue models are becoming a standard part of capital markets for creative entrepreneurs. Expect more family offices and specialist funds to test partnerships between media, sports and creator finance over the coming years.
They've invested in Viewture
Get to know these fintech investors
Click here for a full list of 7,233+ startup investors in the UK