Deltabase raises £1m to map competitor culture using AI and workforce signals
This article covers Deltabase, a data startup, which has raised up to £1m in an EIS funding round to expand its AI-driven platform that maps competitor performance through people and culture. The funding will grow its data science and engineering teams and accelerate product development to serve consulting, HR and transformation teams and meet rising enterprise demand for people-focused intelligence.
Liverpool-based data startup Deltabase has raised up to £1 million in an EIS funding round to expand its AI-driven platform that maps competitor performance through people and culture. The funding is intended to grow its data science and engineering teams and accelerate product development as enterprise demand for people-focused intelligence rises.
Why it matters
Boardroom decisions are increasingly shaped by culture, talent and workforce dynamics rather than financial metrics alone. Deltabase positions itself at that intersection, offering a way for consulting, HR and transformation teams to measure “people factors” that traditional analysis often misses. The company says its platform is already used by professional services firms such as PwC, KPMG and Mercer — firms that typically advise large organisations on strategy and talent, and which provide early validation for enterprise workflows.
Inside the product
Deltabase’s platform ingests culture, talent and workforce signals and converts them into comparative metrics aimed at informing strategic decisions. Rather than focusing solely on financial or customer data, the product surfaces patterns around leadership, retention and team dynamics that customers can use to shape M&A, operational change and workforce planning. The startup describes the output as evidence designed to shorten time-to-action for transformation and consulting teams.
Who are the investors?
Who are the investors?
The round is an EIS equity raise of up to £1 million led by River Capital, with participation from EHE Venture Studio. The capital will be used to expand Deltabase’s data science and engineering teams, speed product development and meet growing enterprise demand. Through its venture studio, EHE will provide hands-on product and technical support aimed at improving explainability and reducing time-to-value for customers.
EHE Venture Studio is based in Manchester and deploys capital from its (S)EIS AI Growth Fund while offering operational support to early-stage AI and data companies across the UK.
In the announcement, Neil Vose, CEO of EHE Venture Studio, said:
Deltabase is putting people intelligence where it belongs: at the centre of strategic decision-making. It’s already embedded in top consulting workflows, and our studio will help the team scale that capability globally from right here in the North of England.
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Founder perspective
In the announcement, Phil Spratt, CEO of Deltabase, said:
For years, companies have had access to every possible metric about their competitors – except the ones that matter most. Financials and customer metrics are easy to map, but understanding how organisations lead, retain, and inspire people has always been the missing piece. Deltabase fills that gap. We give decision-makers actionable, data-backed evidence of how teams operate, so they can move faster and with more confidence. When you bring clarity to culture, you change how strategy gets delivered.
Spratt’s comment underlines the product’s focus on making qualitative workforce signals actionable and auditable for enterprise decision-makers.
The bigger picture
The deal illustrates continued investor interest in data-led tools that translate human and cultural signals into decision-ready inputs for large organisations. It also highlights the role of venture studio models and EIS incentives in supporting early-stage UK companies outside London, particularly in the North of England. As businesses place more value on people metrics, expect further funding and product activity in the people-intelligence and analytics space across the UK and Europe.
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