Loxa raises £2.7m seed to offer product protection at checkout across Europe
This article covers Loxa, an ecommerce startup that has raised £2.7m in a seed funding round to expand its embedded insurance infrastructure across Europe and grow its merchant network. The development aims to enable retailers to offer product protection at checkout, broaden insurable product categories and build full-stack managing general agent capabilities to support merchants and their customers across European markets.
Loxa, an ecommerce startup enabling retailers to offer product protection at the point of sale, has raised £2.7m in a seed funding round to expand its embedded insurance infrastructure across Europe and grow its merchant network. The funding will support EU expansion, broaden the range of insurable product categories and develop Loxa into a full‑stack managing general agent that can design tailored protection schemes for retail partners.
Why it matters
Embedded protection at checkout converts a routine ecommerce interaction into an additional service touchpoint for retailers. By handling setup, underwriting and claims, companies such as Loxa remove technical and operational barriers that have kept many merchants from offering insurance at purchase.
For retailers this can mean new revenue streams, simpler claims journeys for customers and tighter integration between sales and aftercare. For policymakers and regulators across Europe, the rise of embedded insurance raises questions about consumer transparency and data flows as pieces of the checkout experience are increasingly managed by third parties.
Inside the product
Loxa’s platform integrates with major ecommerce stacks — Shopify, Magento, WooCommerce, PrestaShop and BigCommerce — and via direct API for bespoke integrations. The company says retailers can launch product protection schemes rapidly, with onboarding designed to be fast and scalable.
Its current roster includes more than 45 retail partners across furniture, eyewear, power tools, electronics and catering appliances. Named partners in the announcement include eCatering (catering equipment), Toolden and JCB Pro Tools (tools and power tools), Hyundai Tools (tool distribution), Rowen Homes (housebuilder or home products) and Maker & Son (furniture). These clients illustrate the platform’s reach across both durable goods and specialist retail sectors, where post‑purchase protection is often relevant.
Who are the investors?
The seed round was provided by angel investors and family offices, with Lazaroo‑Hood Group named among the backers. The raise was completed across three tranches. According to the company, proceeds will be used to expand into European markets, grow the retail partner network toward more than 150 live partners and evolve the platform to support additional insurable product categories and full‑stack MGA capabilities. In the announcement, Jamie Hamer, Co‑founder & CEO at Loxa, said:
We started Loxa because we believed embedded product protection should be as universal as the checkout itself, available to every retailer, for every customer, everywhere. We made a deliberate choice to build this round with angels and operators who shared our mission and backed our vision from the start, and that alignment builds better businesses. Closing this round means we can now deliver on that promise at scale, with the right people and resources to execute successfully.
If you're researching potential backers in this space:
- Explore our list of ecommerce venture capital firms in the UK
- Browse our directory of ecommerce angel investors in the UK
Founder perspective
Loxa’s co‑founder and managing director, Erjon Skora, joined the business after more than 16 years working across managing general agents, insurers, financial institutions and online marketplaces. His most recent role was Managing Director and Head of Insurance & Product, EMEA at Cover Genius, experience the company says will support its move to operate as an MGA.
In the announcement, Erjon Skora, Co‑founder & Managing Director at Loxa, said:
Closing the Seed is the starting gun, not the finish line. We're heading into a Series A with traction, a clear European roadmap, and a system that onboards retailers in under 48 hours, integrates seamlessly, handles policy volumes at scale, and delivers an excellent claims experience. The next 18 months will define Loxa's position in this market, and we intend to own it.
The bigger picture
Loxa’s raise sits within a broader trend of embedded fintech and insurance services moving into checkout flows to capture post‑sale value and improve customer retention. The choice of angels and family offices for this round suggests founders opted for strategic, operator‑led capital rather than an early institutional lead. The company’s EU expansion will test demand and regulatory compatibility across multiple markets where consumer protections and insurance distribution rules vary.
The deal reflects continued interest from ecommerce investors in embedded checkout solutions and adds to a growing cohort of companies building insurance infrastructure for online and omnichannel retail across the UK and Europe.
They've invested in Loxa
Get to know these ecommerce investors
Click here for a full list of 7,526+ startup investors in the UK