£200k pre-seed to replace single-use plastics using supplier marketplace and cost modelling
This article covers Replacer, a greentech startup that has closed a pre-seed funding round of £200k to develop a platform helping organisations replace single-use plastics and other unsustainable items with reusable or circular alternatives. The investment is intended to scale the product and expand solution offerings to support hospitality and other service-sector organisations in implementing circular procurement.
Replacer has closed a pre-seed funding round of £200,000 to develop a platform that helps organisations replace single-use plastics and other unsustainable items with reusable or circular alternatives. The investment will be used to scale the product, expand solution offerings and grow customer reach in hospitality and other service sectors.
Why it matters
Businesses face growing regulatory and commercial pressure to reduce single-use items and demonstrate circular practices. Replacer’s proposition — combining actionable alternatives with supplier connections and ROI modelling — aims to move organisations from measurement to implementation. For hospitality operators that must adapt procurement, switching to proven reusable solutions can cut costs and support customer experience goals.
Inside the product
Replacer offers a platform of community-proven sustainability solutions that users can deploy quickly. Key features described by the company include tools to model the commercial case for swapping unsustainable items, and a marketplace connecting organisations with vetted suppliers of sustainable alternatives. The product targets hospitality businesses and other service organisations that need fast, auditable change rather than lengthy pilots.
Who are the investors?
Who are the investors?
The company says the round was backed by mission-aligned investors but did not disclose names. Replacer’s announcement frames the funding as early-stage backing for the team and its commercial plan rather than a strategic corporate partnership. The £200,000 pre-seed round is typical for greentech startups at this stage seeking to validate product-market fit and accelerate customer acquisition.
The raise arrives amid continued investor interest in circular economy solutions across the UK and Europe, particularly from backers focused on reducing single-use waste in hospitality and retail.
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Founder perspective
In the announcement, Ed Perryman, CEO & Co-founder at Replacer, said:
We’re so pleased to have the backing of mission-aligned investors that really believe in our team and our plan. The commercial case for swapping unsustainable items and processes for a better way of doing things grows stronger every day, and we’re well-placed to help organisations act fast.
Replacer was founded by Achille Leduc, Dominick Reed and Perryman. The team says the funds will be used to grow the platform and broaden the catalogue of solutions available to customers.
The bigger picture
The raise highlights a practical strand within the greentech ecosystem: tools that help organisations implement circular procurement, not just report emissions. In the UK and across Europe, hospitality and service businesses are a logical early market owing to high volumes of single-use items and growing consumer scrutiny. For investors and founders, the near-term commercial case — demonstrated cost savings and streamlined supplier sourcing — remains central to adoption.
As Replacer looks to scale, its progress will feed into wider debates about how to turn policy and sustainability targets into operational change across UK and European businesses.
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