SAMP Technology £4m seed to fund predictive maintenance and underwriting analytics
This article covers SAMP Technology, an insurtech startup that has raised £4m in a seed funding round to accelerate development of its engineering and risk analytics platform for energy and infrastructure assets. The funding will be used to roll out its insurtech products, hire sales and engineering staff and scale operations to support operators and insurers of renewable and conventional power generation.
SAMP Technology has raised £4m in a seed funding round to accelerate development of its engineering and risk analytics platform for energy and infrastructure assets. The UK-headquartered company says the capital will be used to roll out its insurtech products, hire sales and engineering staff, and scale operations across existing markets.
Why it matters
The deal underscores growing interest in data-driven tools that bridge asset performance and insurance, an area investors see as central to managing risk in the energy transition. SAMP Technology’s platform targets operators and insurers of both renewable and conventional power generation, promising predictive maintenance and risk analytics that can reduce downtime and clarify underwriting exposure.
The company employs around 103 people and operates in the UK, South Africa, the US and West Africa, giving it a footprint across markets where independent power producers play an expanding role.
Inside the product
SAMP combines engineering services with software to analyse performance and risk data for power and infrastructure assets. Its tools aim to help asset owners plan maintenance, lower unplanned outages and improve operational performance. The insurtech element provides monitoring and asset risk analytics intended to support insurance placement and underwriting for power and energy portfolios.
The business says the new capital will support broader roll-out of that platform and the hiring of key sales and engineering roles to grow its engineering businesses alongside the software offering.
Who are the investors?
The round was backed by Foresight and Lloyd’s Central Fund. SAMP is also a graduate of the Lloyd’s Lab insurtech accelerator, a connection Lloyd’s highlighted when discussing the strategic significance of the deal.
In the announcement, Dave Guy, Investment Manager at Foresight, said:
We are delighted to have completed an investment in APP, supporting the leadership teams’ vision for growth. Independent Power Producers will have a key role in the global energy transition and APP is ideally placed to support the market with their full suite of engineering, performance platform and insurance offerings.
In the announcement, Rosie Denée, Director of Innovation and Commercial Education at Lloyd’s, said:
Asset Performance Partners combines engineering expertise with advanced asset analytics to deliver stronger risk insight across energy and infrastructure portfolios. Their progression from the Lloyd’s Lab, to securing growth investment highlights the increasing role of data-driven solutions in improving underwriting confidence and strengthening market resilience.
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Founder perspective
In the announcement, Andrew Carr, CEO at SAMP Technology, said:
Our team is more committed than ever to advancing asset performance and strengthening risk-transfer strategies alongside equity owners of energy and power infrastructure. Strong electricity and energy systems are the foundation of thriving societies, and we are dedicated to enhancing our products and services to unlock greater value from both existing and new power, energy, and infrastructure assets. The investment from Foresight and Lloyd’s of London marks an exciting new phase in APP’s journey that will unlock further growth and help us support our customers with our unique, full-service offering.
The bigger picture
This funding sits at the intersection of two trends: the push to decarbonise power systems and the insurance sector’s need for better data to price and transfer risk. Tools that combine engineering insight with analytics can shorten the information gap between operators and underwriters, potentially improving capital allocation for both new and existing energy infrastructure.
For the UK and Europe, the deal reflects continued appetite among energy investors for companies that offer operational resilience and risk transparency. As renewable capacity grows and more diverse asset owners enter power markets, startups that help quantify and manage asset-level risk are likely to attract further capital and attention.
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