This article covers equity funding on 21 October 2025 for STAXY, an Exeter-based sustainable travel business reshaping event travel with an AI-driven platform, founded by Will Line. The company raised an undisclosed amount from the South West Investment Fund (via The FSE Group) with participation from Angel Investors Bristol.
Staxy is a travel platform that uses AI and integrates into club and event apps and websites. It provides fans and organisers with travel options, cost and emissions data, and an online sustainability dashboard.
Sports clubs and event organisers face expensive, inefficient and environmentally harmful fan travel to their events. They lack usable travel data to plan greener, cheaper transport and to measure emissions.
Staxy explains that it provides a smart travel platform integrating into club apps and websites to offer greener, cheaper travel. It also gives clubs usable travel data and emissions metrics to plan and report progress.
Staxy secured an undisclosed equity funding round from the British Business Bank’s South West Investment Fund (via The FSE Group), alongside Angel Investors Bristol.
The key investors are listed below.
In the funding announcement, Paul Jones from the British Business Bank said:
STAXY is the latest example of a tech-driven business in the region that has leveraged AI and data analytics to create a new opportunity. Their sustainable travel platform is helping organisations reduce both their costs and carbon footprint, and with South West Investment Fund support we look forward to seeing their continued growth.
If you're researching potential backers in this space:
Will Line is the founder of Staxy.
In the funding announcement, Will Line explained:
Travel to events is often expensive, inefficient, and environmentally damaging. STAXY exists to change that.
The company continued that its technology gives fans better options and clubs better data, and the investment will allow it to build on early momentum, deepen its technology offering and scale its impact across the events industry.
Staxy is based in Exeter, England, UK.
Staxy operates in the sustainability sector. The sustainability sector works to reduce environmental damage and lower carbon emissions. It helps organisations cut pollution and use resources more efficiently.
Key trends and challenges in Sustainable travel:
Fan travel is often the biggest emissions source for events, with football causing about 30 million tonnes yearly.
Organisations increasingly use GPS and machine learning to predict travel and suggest greener options, for example app trip recommendations.
Collecting GPS and motion data raises privacy concerns, and shifting people from cars needs incentives and reliable alternatives.
For a deeper look at innovation in this space, see the greentech startups in the UK.
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