Hexis Raises £1.6M for AI-Driven Performance Nutrition Technology
Hexis, pioneers of AI-driven fuelling plans for athletes, have announced that they have successfully raised a £1.6 million pre-seed fundraising round. This significant achievement underscores the company’s innovative approach to enhancing sports performance, validating the strength of their intelligent personalised nutrition technology and future plans for growth. Get Deal News in your inbox every MondayThe successful pre-seed round of funding includes investment from APEX, a world-class athlete-backed venture capital firm with a track record of backing successful technology startups, and Sport Republic, a global sports investment company with controlling ownership of the football clubs Southampton FC, Valenciennes FC (France) and Göztepe SK (Turkey). The involvement of such prominent industry players provides strong validation for the strength of both the technology and team that drive the Hexis brand, accompanying the support offered by other high profile sports VCs including Dopamine Sport Ventures, along with Tour de France stage winners and Olympic medallists.
The foundations of Hexis technology are built on the understanding that every athlete is unique, as is their path to peak performance.
This also means tailored fuelling is the only way to meet those unique needs, thereby unlocking every athlete’s true potential. For the first time, every athlete can now have a fully personalised fuelling plan matched precisely to their requirements. This is made possible by its exclusive scientific Carb Coding TM system, which calculates and predicts how you should fuel. Hexis is also the first to offer a fuelling plan that adapts in real-time according to an athlete’s workout to optimise performance and accelerate recovery.
Hexis stands at the forefront of sports nutrition and performance science innovation, propelled by the leadership of Dr. David Dunne, alongside Dr. Sam Impey and, more recently, Professor James Morton, who have spearheaded the groundbreaking advancements in performance science and technology. Hexis is led by CEO and Co-Founder Dr David Dunne, whose work on Behavioural Design Thinking has helped bring Co-Founder Dr Impey and Professor Morton’s research to life in technology. He has also directed the nutrition for the Ryder Cup Team Europe over the past eight years, collaborating closely with athletes like Rory McIlroy. His expertise spans a range of sports, including Harlequins Rugby, British Canoeing, and high-profile athletes from the NBA, the Premier League, Super League, World Tour Cycling, and Professional Boxing.
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