OW Smell Made Digital Raises $2.2 Million for Innovation
OW Smell Made Digital, a groundbreaking startup based in London, UK, specializes in providing innovative digital platforms that focus on the creation and delivery of scents. Recently, the company successfully raised an impressive $2.2 million in a Pre-Series A funding round. This financial boost included £1.5 million from Parkwalk Advisors alongside a £0.7 million grant awarded by Innovate UK. The capital raised will be strategically utilized to conduct extensive validation studies aimed at enhancing sleep interventions, as well as to further refine its AI algorithms by leveraging biofeedback data. Additionally, OW Smell Made Digital plans to invest more resources into intellectual property initiatives to bolster its numerous patents related to both Sleep Tech and other emerging markets.
Founded in 2019, OW Smell Made Digital was established as a spinout from the University of Sussex and has connections with University College London.
The company is uniquely led by two brilliant minds: CEO Dr. Emanuela Maggioni, and Professor Marianna Obrist, who serves as the Chief Scientific Officer and Co-Founder. Together, they have spearheaded the development of proprietary technologies that aim to fundamentally change how individuals experience and interact with scents. This innovative approach not only makes the experience of smell more dynamic but also opens up new possibilities for various applications in everyday life, particularly in areas such as relaxation and sleep enhancement.
The team at OW Smell Made Digital has successfully embarked on a journey that fuses artificial intelligence with extensive scent databases, ultimately creating cutting-edge hardware capable of 'printing' smells. What sets the company apart from its competitors is this unique blending of technology and sensory experience, facilitating new ways for people to engage with olfactory elements. As the startup moves forward with its ambitious plans and ongoing research in the realm of scent technology, it holds immense potential to transform the landscape of personal wellness and sensory experiences for the future.
They've invested in OW Smell Made Digital
Get to know these AI investors
Click here for a full list of 7,589+ startup investors in the UK