All Things raises £3.5m to fund cottage‑cheese expansion into Tesco and US
This article covers All Things, a foodtech startup, which has raised £3.6m in a seed funding round to accelerate its UK retail rollout and to fund a planned US retail debut and further product and supply-chain investment. The funding is intended to scale its cottage cheese and wider dairy range, supporting retail listings and supply-chain expansion that will affect retailers, investors and the UK foodtech ecosystem.
All Things has raised £3.6 million in a seed funding round to accelerate its UK retail rollout and launch in the US later this year. The funding will bankroll a Tesco introduction in May, a US retail debut in September, and further product and supply‑chain investment as the business expands its cottage cheese and broader dairy lines.
Why it matters
The raise signals continued investor interest in reworking large, traditional grocery categories through brand-led product moves rather than purely price or convenience plays. All Things has secured listings across major UK retailers and reports rapid early traction for its cottage cheese range, suggesting there is room for challengers that combine provenance messaging with supermarket distribution.
For retailers, a brand that can convert social reach into repeat sales is valuable. For investors, the dairy category remains sizeable and under-innovated, so bets on modernised staples can scale quickly if supply and distribution keep pace.
Inside the product
All Things began in 2023 as ALL THINGS BUTTER and has broadened into a multi‑product dairy platform built around British ingredients. The business says its cottage cheese range, launched in January 2026, outsold established incumbents within three months in a category it describes as growing more than 42 per cent year on year.
The brand is already present at over 11,000 distribution points across the UK, US and UAE, with UK listings in Sainsbury’s, Waitrose, Morrisons, Booths, Ocado, Co‑op and Planet Organic. The new funding is earmarked for product development across adjacent dairy categories, plus investment in supply chain and farm partnerships as part of a vertical integration strategy to scale cottage cheese production and manage margin pressure that often comes with rapid retail expansion.
Who are the investors?
The £3.6 million round was led by The Equity Studio, the specialist consumer investment firm founded by Anna Sweeting, with co‑investment from Access Industries and Active Partners. The backers are providing capital to support the Tesco rollout in May, the planned US retail launch in September and ongoing product and supply‑chain development.
In the announcement, Anna Sweeting, Founder of The Equity Studio, said:
This is what happens when cultural authority meets operational excellence. Dairy is a structurally large category that hasn't evolved with the consumer. Thomas, Toby and the team aren't creating a niche brand — they're redefining everyday behaviour, turning daily essentials into cultural signals, built through social, community and lifestyle from day one. That's when real enterprise value is built.
The participation of both consumer‑focused investors and larger industry backers underscores a belief that food brands with strong consumer engagement can scale rapidly through supermarket channels when paired with supply‑chain investment.
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Founder perspective
In the announcement, Toby Hopkinson, Co-Founder of ALL THINGS, said:
Food used to be about convenience and price. But people want more from what they cook with every day. They want flavour, provenance and inspiration. Our job is simple — take ingredients people already love and make them exciting again.
In the announcement, Thomas Straker, Co-Founder of ALL THINGS, said:
We created ALL THINGS to inspire people to elevate their everyday cooking with the highest quality British ingredients. These are the products we use in our own restaurant kitchens every day, so it is incredibly exciting to bring that same quality to supermarket shelves.
Those comments link product strategy—quality, provenance and inspiration—with the team’s background in hospitality and social media reach.
The bigger picture
All Things’ move reflects two broader trends in the UK food market: investors are willing to back brands that translate social and cultural influence into retail performance, and challengers are prioritising control of supply chains to protect margins as they scale. The planned US rollout also follows a familiar pattern for British consumer brands that prove out demand at home before expanding internationally.
This raise adds to momentum among foodtech startups seeking retail scale rather than direct‑to‑consumer only plays, and highlights how grocery incumbents remain open to new brand entrants that show rapid category traction.
The deal underlines growing activity in the UK food and retail ecosystem, where consumer investors and operators are increasingly funding grocery brands that can marry kitchen credibility with supermarket distribution.
They've invested in All Things
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