Proptech platform Reapit raises £20m led by Accel-KKR
This article covers Reapit, a proptech startup, which has raised more than £20m in a growth funding round led by Accel-KKR to accelerate AI and consumer-technology work across its property platform. The funding is intended to support development of a customer-facing portal and AI-driven features to help estate agents combine interactions and transaction data to identify opportunities, increase repeat business and reduce reliance on single transactions.
Reapit has raised more than £20m in a growth funding round led by Accel-KKR to accelerate AI and consumer-technology work across its property platform. The injection backs a shift away from transaction-focused estate agency tools toward a platform that combines customer interactions, transaction data and AI to help agencies nurture relationships between moves.
Why it matters
The estate agency market has long been supplied with software that focuses on single transactions. Reapit’s strategy—centre a persistent customer portal and use AI to surface behavioural signals—aims to change that model. If agents can identify likely future sales, lettings or service needs earlier, they can convert more repeat business and reduce reliance on one-off transactions.
The funding and the company’s plan to increase product and innovation spending to more than £40m a year underline how seriously the business is treating that shift. Reapit also says several estate agency customers have renewed long-term agreements, a sign of continued trust from its user base.
Inside the product
A key element of the plan is Reapit Home, a customer-facing portal that keeps agencies connected to clients outside a single sale or let. The portal is intended to collect interaction data and combine it with existing customer and transaction records. Reapit says AI models will analyse those combined data sets to flag behavioural signals or potential opportunities, such as when an existing customer may need another property service.
Beyond lead signals, the company is targeting administrative automation and workflow improvements across its core platform. The company describes the strategy as bringing agency data, consumer interactions and AI together within a single system to speed up instruction identification and reduce manual tasks for agents.
Who are the investors?
Accel-KKR is the named investor leading the round, providing more than £20m of growth funding. Reapit says the money will accelerate work on its core platform, consumer technology and AI capabilities and fund expansion of the Reapit Home portal. The announcement did not disclose any other named participants.
In the announcement, Park Durrett, Managing Director at Accel-KKR, said:
The AI era will not be won by those with the newest technology alone. It will be won by those with the strongest foundations and the ability to innovate at speed. Reapit's leadership is built on advantages that competitors cannot easily replicate: trusted customer relationships, market-leading workflows, a thriving ecosystem and decades of industry knowledge and data. This investment accelerates Reapit's ability to build on those strengths and bring innovation and AI capabilities to customers even faster.
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Founder perspective
In the announcement, Mark Armstrong, CEO at Reapit, said:
This investment is both a validation of that journey and a commitment to the future. It enables us to accelerate innovation even further, empowering estate agencies with the intelligence and consumer experiences they need to deliver outstanding outcomes for the customers they serve.
In the announcement, Matt McGown, Chief Product Officer at Reapit, said:
Our customers trust us with the systems their businesses cannot operate without. We never treat that as settled. This investment is our reciprocation. When an agency commits its most important operations to Reapit, it is committing its future performance to our roadmap, and that carries an obligation. We are putting more than £40 million a year behind making sure the agencies who backed us are the ones leading this market in 2030. Our job is to make their trust the smartest decision they made.
The bigger picture
Reapit’s raise comes amid growing investor interest in proptech businesses that combine workflow software with data and AI to create ongoing customer relationships. For the UK estate agency sector, that shift could reshape competition: incumbents that embed data-driven client lifecycles could capture more repeat revenue, while newer entrants will need strong data foundations to compete.
The deal also illustrates that growth capital remains available for proptech businesses targeting product-heavy, enterprise-level customers. As AI becomes a standard part of vendor roadmaps, expect more UK and European investment to flow into startups that can demonstrate long-lived customer relationships and usable data assets.
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