Rightbrain raises £3m seed to embed AI agents into CRMs and workflows
This article covers Rightbrain, an AI startup, which has raised £3m in a seed funding round led by PXN Ventures. The funding will accelerate the startup's partner programme and hires, supporting SMEs and mid-market B2B services such as marketing agencies, recruitment firms and professional services to deploy agent-driven automation while addressing integration, compliance and data security.
Rightbrain AI, a Newcastle-founded AI startup, has raised £3m in a seed funding round led by PXN Ventures to help SMEs and mid-market firms deploy AI agents without expensive infrastructure or long proof-of-concept projects. The funding aims to accelerate the company’s partner programme and hires as it pushes to make agent-driven automation accessible to B2B services such as marketing agencies, recruitment firms and professional services.
Why it matters
Many organisations are experimenting with models like ChatGPT and Claude but struggle with integration, compliance and data security when trying to move from pilots to production. That gap leaves smaller firms either exposed to risk or forced into costly bespoke projects. Rightbrain positions itself as a pragmatic alternative: a bridge that connects leading models from OpenAI, Anthropic and Google into customers’ existing tools and workflows, so teams can use AI without rebuilding systems.
For B2B services, the practical upside is clear. Rightbrain says its agents can automate research, onboarding, feedback analysis and compliance review, delivering more consistent outputs and freeing staff for higher-value work. If those outcomes are realised, the product reduces friction in adopting AI rather than attempting wholesale digital transformation.
Inside the product
Rightbrain offers what it describes as an agents-as-a-service platform. The company integrates models with customers’ CRMs, Google Workspace and other legacy systems and provides governance layers intended to address data protection and regulatory concerns. It also sells through a partner route: technology consultancies and digital agencies can white-label the platform to build and deploy tailored agents for their clients without developing the underlying infrastructure.
The company claims the approach can shorten time-to-market for partner-built AI products by six to nine months. The new funding will be used to make strategic hires, expand the partner network in the UK and internationally, and deploy Rightbrain’s own tools to identify and convert customers more efficiently.
Who are the investors?
The £3m round was led by NPIF II – PXN Equity Finance, managed by Manchester-based PXN Ventures as part of the Northern Powerhouse Investment Fund II. Existing backers Salica and NYDIG participated, and four new angel investors joined the cap table.
PXN Ventures’ involvement places the deal within a broader push to direct regional investment into northern tech companies. NYDIG’s continued participation is notable given its prior acquisition of Bottlepay, a regulated fintech co-founded by Rightbrain’s co-founder Peter Cheyne.
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Founder perspective
In the announcement, Peter Cheyne, Rightbrain AI co-founder, said:
Businesses are under pressure to adopt AI, but many are finding that the real challenge isn’t accessing the technology but actually deploying it safely and effectively. We’re helping traditional B2B services evolve into AI-native businesses by embedding agents into their core workflows. This removes friction, giving teams a single platform to build, deploy and govern intelligent tools without needing to rebuild their infrastructure or hire specialist developers.
In the announcement, Peter Cheyne, Rightbrain AI co-founder, said:
We’ve built a foundation for this platform to succeed, working with companies to pilot the tool, and now it’s time to launch it in earnest. This investment from PXN Ventures and our existing backers will allow us to take our platform to more businesses and help them realise the value of AI without the costly transformation.
Rightbrain was founded in June 2023 by Cheyne and Matt Wells. Cheyne previously co-founded Partnerize and Bottlepay, the latter acquired by NYDIG in 2021. Wells brings experience in enterprise AI rollouts, including work on the internal deployment of GitHub Copilot.
The bigger picture
The raise underlines continued investor appetite for tools that lower the barrier to AI adoption in traditional businesses. For regional funds such as NPIF II, backing infrastructure-style offerings aimed at professional services fits a wider strategy of channeling capital into the north of England’s tech ecosystem.
As AI moves from experimentation to operational use across smaller firms, vendors that focus on integration, compliance and partner-enabled distribution could see demand grow. The Rightbrain round is one of several recent UK deals signalling that AI investors are looking beyond model-makers to the middleware that helps organisations actually use those models in day-to-day work.
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