Heidi Raises £5.6M for Flexible Ski Holiday Platform
Heidi, a Bristol, UK-based online tour operator specialising in flexible ski holidays, recently announced that it raised £5.6M in funding. The funding round was led by Mercia Ventures, with additional participation from Active Partners and private investors. With this influx of capital, the company plans to further enhance its platform, expand its customer service teams, and create over 20 new jobs in the upcoming year.
Founded in 2018 by brothers Marcus and Alexander Blunt, Heidi offers a unique online platform that focuses on providing customers with tailored ski holiday experiences.
The platform allows users to create their own bespoke packages by selecting from a wide range of accommodation options in over 400 resorts. Customers have the flexibility to choose their departure date, length of stay, and options based on features such as quantity of snow or proximity to the slopes.
In addition to individual holiday packages, Heidi also offers group booking options that cater to members flying in from different locations. Customers can also add extras to their bookings, such as lift passes and ski hire. The company's innovative approach to ski holidays has garnered attention from investors and customers alike, positioning Heidi as a leader in the online tour operator space.
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