Something & Nothing raises £5m led by Venrex with support from Rianta Capital
This article covers Something & Nothing, a B2C startup, and its £5m growth funding round led by Venrex with participation from Rianta Capital, ACF Investors and The Source Ventures. It will fund expanded consumer marketing, growth of US regional teams and increased production and operating capacity into 2027 to scale the brand's US presence.
Something & Nothing, a B2C startup, has raised £5m in a growth funding round led by Venrex, with participation from existing institutional backers Rianta Capital, ACF Investors and The Source Ventures (Spadel). The equity injection brings the brand’s total funding to £12m since its 2020 founding and will be used to expand consumer marketing, grow the US regional teams and add production and operating capacity into 2027.
Why it matters
The raise gives Something & Nothing the capital to move from market-by-market, neighbourhood-led activity to its first significant national consumer awareness drive in the United States, where more than 65% of the brand’s revenue now comes from. The numbers underpin investor confidence: US revenue reportedly grew 70% across June and July 2026, Amazon sales more than doubled over the summer, and SPINS Total Natural Channel data places the brand as the third fastest-growing name in modern soda year to date (excluding brands under 5% average ACV). For UK consumer brands, turning regional velocity into national scale in the US remains one of the clearest value-creation routes; this round funds that transition.
Inside the product
Something & Nothing positions itself against conventional wellness messaging, emphasising flavour and minimalist design. The B Corp certified brand uses real fruit juices, extracts and botanicals in variants such as Yuzu, Pineapple & Pink Grapefruit and Mango & Thai Basil. It has picked up industry recognition — multiple Great Taste stars and BevNET’s Best of 2025 for Orange & Mandarin — that the company says validates both product quality and retail appeal.
Retail strategy has been selective: launches into Whole Foods Market (260 stores in 2025), distribution in regional and specialty chains such as H-E-B, The Fresh Market, Erewhon and Gelson’s, plus listings with tastemaker stores Tiny Grocer in Austin and Dumbo Market in Brooklyn, and direct-to-consumer and Amazon channels. The company attributes growth to neighbourhood-level campaigns — run clubs, sampling with local creators and targeted out-of-home activity — rather than broad, expensive media buys.
Who are the investors?
The round was led by Venrex, which increased its stake after a prior, smaller investment. Existing institutional investors Rianta Capital, ACF Investors and The Source Ventures (Spadel) also participated.
In the announcement, Mark Esiri, Co-founder of Venrex, said:
I was a genuine customer first, with a monthly subscription, before I was an investor. We made a smaller investment in the last round, and after staying close to the business and seeing the progress, it was clearly the right time for Venrex to double down and lead. Something & Nothing has the potential to be a true global leader in elevated, clean adult soda.
The participation of repeat institutional backers signals follow-on support from earlier investors. Venrex’s decision to lead suggests confidence in the brand’s US traction and the management team’s ability to scale retail velocity into broader national awareness.
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Founder perspective
In the announcement, Olly Dixon, Co-founder at Something & Nothing, said:
Most of this category competes on what you add to a drink — our approach is almost what you take out, and it seems a lot of people resonate with that. We’ve created an elevated and culturally relevant brand, and when you combine that with a delicious, clean, and refreshing product, it connects with a consumer who is looking for more than nostalgia from a soft drink. You then have to be on the right shelves and in the right fridges.
In the announcement, Rupert Pugsley, Co-founder at Something & Nothing, said:
We're very disciplined as a business. The strength of the brand and product has allowed us to grow lean - we've built the US with a team of three and almost no marketing spend. We focus on velocity rather than doors, and on being in the right accounts in the right neighborhoods. From that base, now is the time to scale.
The bigger picture
This raise is another data point in the steady stream of capital flowing into UK consumer brands that have proven early traction in the US. Investors are rewarding businesses that demonstrate efficient, localised growth and retail velocity before committing to national spend. The focus on clean, adult soda also reflects niche consumer demand within soft drinks for alternatives that trade on flavour and provenance rather than conventional soft-drink positioning.
For founders in food and beverage, the round underscores two persistent realities: US retail listings and targeted local marketing can deliver fast growth, and that growth is convertible into institutional capital when metrics and distribution partners align. The funding comes at a time when UK consumer investors remain attentive to brands that can scale cross-border with disciplined unit economics.
The deal adds to the pattern of UK-founded consumer startups using UK roots and UK capital to fuel international expansion, illustrating how the UK and European ecosystems continue to support outbound growth strategies for product-led consumer businesses.
They've invested in Something & Nothing
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