Tickets for Good raises £4m from Mercia Ventures and Shaping Impact Group
This article covers Tickets for Good, an ecommerce startup, which has raised £3.9m in a seed funding round to scale its platform that redistributes surplus tickets. The funding is intended to support international expansion and create jobs in Sheffield while increasing access to live events for NHS staff, teachers, charity workers and people receiving cost-of-living support.
Tickets for Good has raised £3.9 million in a seed funding round to scale its platform that distributes low-cost surplus tickets to key workers and people on cost-of-living support. The Sheffield-based ecommerce startup says the capital will fund international expansion and create jobs locally as it looks to convert unused venue capacity into broader access to live events.
Why it matters
Live events are facing a squeeze: demand is strong but rising ticket prices and uneven access leave many excluded. Tickets for Good addresses both sides of that equation by redistributing surplus tickets from promoters and venues to NHS staff, teachers, charity workers and those receiving cost-of-living support. The model aims to boost inclusion while helping venues increase attendance and ancillary revenue.
The company reports almost 750,000 verified members and more than 1.25 million tickets distributed since it started trading in 2022. These scale metrics make the story relevant to venue operators, cultural institutions and local policymakers interested in both audience development and regional jobs.
Inside the product
Tickets for Good operates as a platform where event partners donate surplus tickets. Recipients register for free and pay a nominal transaction fee per ticket. The platform positions itself as a way for venues and promoters to fill seats and grow audiences without discounting broadly.
Founded by Steve Rimmer and the late Neville Mosey, the business moved into international markets after joining the Comcast SportsTech accelerator in St Louis. It now runs operations in the US, the Netherlands, Belgium and Germany. Celebrity ambassadors including Robbie Williams, former Dutch international goalkeeper Edwin van der Sar and music entrepreneur Hans Brouwer raise the platform’s profile and help attract partner events.
Revenue reportedly doubled in 2025 and the company has set a target of five-fold growth over the next three years. The new funding is earmarked to support that expansion and to create ten new jobs in Sheffield.
Who are the investors?
Backing for the round comes from NPIF II - Mercia Equity Finance, managed by Mercia Ventures as part of the Northern Powerhouse Investment Fund II, together with Shaping Impact Group (SI3), Finance Yorkshire, Leansquare and private investors.
In the announcement, Chris Borrett, Investor at Mercia Ventures, said:
Demand for live experiences has never been stronger, however rising ticket prices are creating barriers to access for many consumers, while venues and promoters increasingly recognise the value of full attendance and engaged fans. Tickets for Good has created a powerful solution that aligns these interests. We believe the business has the potential to become a category-defining platform within the global live entertainment market.
In the announcement, Dave Dirks, Managing Partner at Shaping Impact, said:
Tickets for Good is a strong example of the kind of company we want to support: commercially ambitious, highly scalable and built around a clear social purpose. By making live events more accessible to people who too often face barriers to participation, the company is creating meaningful impact in a sector with enormous cultural and social value. We are excited to support the team in this next phase of growth.
In the announcement, Alex McWhirter, CEO at Finance Yorkshire, said:
In a relatively short space of time, Tickets for Good has achieved significant growth and is now reaching an international audience with its socially driven consumer platform. Finance Yorkshire is pleased to support Tickets for Good in its ambitions to further expand, particularly in overseas markets, and the creation of additional jobs in Yorkshire is particularly welcome.
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Founder perspective
In the announcement, Steve Rimmer, Co-founder & CEO at Tickets for Good, said:
Tickets for Good was built on a simple belief that live events should be available to everyone, especially the people who give so much to our communities. This investment is a huge vote of confidence in our team, our partners and the impact we're creating. It will help us grow internationally, create skilled jobs in Sheffield and connect many more people with live events. Neville and I started this with a shared love of music and the belief that unused tickets could do something good. Today, that idea has helped more than a million people experience live events they might otherwise have missed, and we're only just getting started.
Rimmer’s comment also acknowledges co-founder Neville Mosey, who died in 2023. The company’s narrative links commercial growth with social purpose; whether that balance holds at scale will be a key measure as it pursues larger markets.
The bigger picture
Tickets for Good sits at the intersection of cultural policy, venue economics and social impact. For venues and promoters, platforms that monetise otherwise wasted inventory can improve margins and audience diversity without resorting to broad discounts. For local economies, the funding and job creation in Sheffield feed into broader regional growth discussions led by initiatives such as the Northern Powerhouse Investment Fund.
The round also reflects investor appetite for commercially driven social businesses in the live entertainment space. As the company pushes further into the US and continental Europe, its progress will be a useful case study for other UK-based startups seeking to export platform models that combine revenue growth with measurable social outcomes.
They've invested in Tickets for Good
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