This article covers Trustap, a Dublin-headquartered ecommerce startup that has closed a growth funding round of £7.5m to build and roll out Trustap Index, a product designed to make marketplace listings machine readable so AI shopping agents can discover, verify and complete transactions. The funding will support product development, headcount growth and a platform launch planned for later in 2026, with the Index targeting marketplaces, retailers and peer-to-peer platforms by converting fragmented listing data into structured, machine-readable information.
Trustap, a Dublin-headquartered ecommerce startup, has closed a growth funding round of £7.5m to build and roll out Trustap Index, a product designed to make marketplace listings machine readable so AI shopping agents can discover, verify and complete transactions. The funding will support product development, headcount growth and the platform launch planned for later in 2026.
As conversational AI agents increasingly handle shopping tasks, many marketplace listings remain structured for human browsers rather than automated systems. That mismatch limits where agents can search, compare and buy on behalf of users and raises questions about fraud, seller verification and dispute handling when purchases are delegated. Trustap Index aims to fill this infrastructure gap by turning fragmented inventory data into a format AI agents can action, which could change how marketplaces, retailers and peer-to-peer platforms accept purchases generated by software rather than people.
Trustap Index is intended to convert disparate listing details across platforms into consolidated, structured information that an AI agent can parse and act on. The product is described as covering routine purchases from mainstream retailers through to rare or second-hand items listed by individual sellers.
Transactions that pass through Trustap Index remain subject to human confirmation before funds are released. Payments will be routed through Trustap’s existing infrastructure, which provides escrow-style, milestone-based transactions as well as identity verification and dispute resolution tools. The platform also handles product discovery, negotiation and payment processing on a buyer’s behalf, rather than purely indexing inventory.
The round raised £7.5m and was led by Aperture Capital, with participation from TX Ventures and a number of existing investors. Proceeds are earmarked for the continued development of Trustap’s marketplace and ecommerce platform, expanding the team and the rollout of Trustap Index later in 2026.
Aperture Capital CEO Ben Robinson said:
The rise of agentic commerce is happening faster than many people realise. We believe that Trustap, which already works with hundreds of marketplaces providing secure end-to-end transaction management, is uniquely positioned to orchestrate agentic transactions. Trustap acts as a single, trusted aggregation point that indexes and transforms fragmented inventory data into consolidated machine-readable information.
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Trustap founder and CEO Conor Lyden said:
We’ve spent years building the transaction platform that make ecommerce, peer-to-peer and marketplace platforms safe, more profitable, and trustworthy for buyers and sellers. Trustap Index is the natural next step in that journey. As AI agents become the primary way people discover and purchase goods, the question becomes: who do those agents trust to handle the transaction?
Our answer is Trustap. This funding gives us the runway to ensure that when an AI agent shops anywhere on the internet, it can find the listing, verify the seller, and complete the payment securely through infrastructure it can rely on. That is the long-term vision: Trustap as the trusted payment layer for all online commerce, agentic and human alike.
Trustap’s raise reflects growing interest in plumbing that enables agentic commerce rather than just front-end AI features. For marketplaces and peer-to-peer platforms, being discoverable and transactable by software agents will require new data standards, tighter identity checks and clearer dispute mechanisms. That creates opportunities for payments and transaction-protection firms to become utility layers for both human and automated buyers.
For UK and European marketplaces, solutions that combine machine-readable indexing with escrow and verification could reduce friction as AI-driven purchasing spreads. The £7.5m funding round will let Trustap develop its Index and test integrations across the marketplace ecosystem, and the outcome will be one to watch for those tracking how AI changes online commerce infrastructure.
| Investors | Investment Focus | Startup Investments | Round Size | Connect |
|---|---|---|---|---|
![]() Aperture Capital( ) | ||||
![]() TX Ventures( ) Zurich, Switzerland | ||||
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