Unfabled, a leading destination for women's health and wellbeing, has announced a £1.3 million ($1.6 million) round of funding to address the gender health gap. This brings their total funding to $2 million. The company was founded in 2021 by Hannah Samano, who previously worked at Unilever and Kasha. Unfabled is a data-driven health platform that offers curated and personalized solutions for women. By answering a series of questions about their hormonal and health priorities, users are provided with a selection of trusted products to meet their needs. Currently, over 300,000 people are using Unfabled to find effective treatments for various conditions.
In addition to their consumer-facing platform, Unfabled also offers a market intelligence platform for businesses.
This provides crucial insights into consumer behavior in the healthcare sector, driving advancements in women's health. The recent seed round included investments from prominent investors such as Morgan Stanley, Exceptional Ventures, Atomico Angels, and Founders Factory. Notably, angel investors, many of whom are women, also joined from the technology and healthcare industries. The women's health market is expected to reach $1 trillion by 2027, according to a McKinsey report. Addressing common conditions such as pre-menstrual syndrome (PMS) alone could contribute $115 billion to the global economy.
The funds raised from the round will be used to expand Unfabled's consumer platform and develop their in-house data science capabilities. One of the main causes of the gender health gap is the lack of sex-aggregated data, which leads to a lack of understanding and insight in women's health. Unfabled aims to fill this gap and improve female health by leveraging data-driven solutions. With their user-friendly platform and focus on female health, Unfabled has impressed investors and built a strong community of engaged women. The company's mission to support women's hormonal health and provide a consumer-friendly solution to a longstanding problem has garnered significant support from investors.