Tilt Secures $18 Million for Innovative Shopping App
Tilt, a dynamic provider of a real-time shopping app for the fashion industry, is proudly based in London, UK. The company recently secured an impressive $18 million in Series A funding, a crucial financial boost that will allow them to further enhance their platform. This significant funding round was spearheaded by Balderton Capital, a well-respected venture capital firm, and also saw contributions from existing investors such as TQ Ventures, Earlybird, and Seedcamp. The infusion of funds will be strategically utilized to accelerate the development of Tilt's app, particularly focusing on integrating various diverse and innovative real-time shopping formats that will enrich the user experience.
Founded by the entrepreneurial duo Neil Shah and Abhi Thanendran, Tilt stands out in the competitive landscape of e-commerce by emphasizing the human experience inherent in shopping.
By reintroducing real-time interactions and fostering community engagement, Tilt ensures that each user’s shopping journey is not only authentic but also fun. This innovative platform allows potential buyers to connect with sellers via real-time streams, encouraging instant and synchronous communication, much like the experience found in a traditional brick-and-mortar store. The unique structure of Tilt creates a vibrant and interactive shopping experience, which distinguishes it from other platforms in the market.
Since its launch a mere year ago, Tilt has captivated a growing audience, attracting over half a million users who revel in its engaging and interactive shopping format. The app cleverly incorporates limited-time deals and offers that are only available while users are actively engaged, creating a sense of urgency that drives purchases. This dynamic, time-sensitive shopping environment not only enhances user engagement but also cultivates a more exciting shopping atmosphere. As Tilt continues to evolve with their latest funding, it's poised to redefine the way consumers experience online shopping in the fashion sector, making it an exciting player to watch in the coming years.
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