Infact, a challenger credit reference agency based in London, UK, has recently achieved a significant milestone by raising £4 million in Seed funding. This funding round was led by AlbionVC, with notable participation from 13books Capital, Outward VC, Form Ventures, and Portfolio Ventures. The influx of capital will be strategically utilized to accelerate the development of a more comprehensive bureau database and to expand the company’s product offerings. The ultimate aim is to provide vital resources that will assist challenger lenders and banks in recalibrating their approaches to credit assessments.
At the forefront of Infact's innovation is CEO Will Mason, who, alongside co-founder Andy Milligan, is committed to transforming the way consumer credit information is shared between lenders and their clients.
Through their cutting-edge platform, Infact has developed an API that enables lenders to report consumer credit data and receive risk insights in real-time. This streamlined communication empowers lending institutions to refine their credit risk strategies, ultimately leading to improved lending performance. Furthermore, it provides a valuable opportunity for consumers to enhance and repair their credit profiles in a more efficient and secure manner.
The founding team of Infact brings a wealth of experience to the table, boasting a combined total of over 45 years in the consumer credit information sector. The team members have impressive backgrounds, having previously worked with renowned organizations such as Runpath, Experian, Credit Kudos, and Visa. Their extensive expertise equips Infact with the necessary insights and strategies to navigate the complexities of the credit landscape, ensuring that both lenders and consumers benefit from a more equitable and effective credit system.
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